The Golden future in Digital Marketing
Now a days, one or the other message keeps coming on everyone's mobile throughout the day, in which one or another product or service is promoted. In the past, when we saw such messages or emails, we were amazed at how the invitation of the company came, which we don't even know about! But that is no longer the case ! Because companies are often involved in an advertising their products. In fact it's a new kind of marketing! This is what digital marketing is all about. This is the marketing through the Internet, mobile and Social media. For this, various tools like social media, mobile, email, search engine optimization (SEO), search marketing (SEM), social media marketing (SMS) and social media optimization (SMO) are used. Their aim was to create maximum awareness among the customers about the product or service and to attract the customers towards the product or service just like traditional marketing. Because digital marketing involves targeted advertising, discussions, articles, and commentary, it takes a lot of expertise.
Where Jobs are : As the importance of digital marketing in the product or service sector grows, so do the new career opportunities in this field. Digital marketing has emerged as a better career, especially among young people with traditional marketing skills and knowledge of technology. They can easily get a job in a digital marketing company as a copywriter, storyboard artist, animator, programmer, web designer, campaign manager, SMO manger, email manager or social media manager. In addition, all companies are building their own digital marketing teams to increase their online presence, with marketing professionals taking precedence. In addition you can open your own marketing.
How Much to Pay : This is a technical career of today. So the salary here is also attractive. Digital marketing professionals initially get a salary of Rs. 15,000 to Rs. 25,000 per month from any organization. With one to two years of experience and depending on your smartness at work, the salary can go up to Rs. 30,000 to Rs. 50,000 per month and after five to seven years of experience, such professionals get an annual package of Rs. 10 to 12 lakh. However for this you have to become a multitasker in this field.
Work Area : Digital marketing specialists are very important in any company these days. They are key members of the marketing team and are responsible for creating digital marketing content. For companies, these professionals create web banner and, emails and websites for their broadcasting. They create marketing companies for the internet and digital technology, which are disseminated through mobile phones and social media. The communication skills and internet skills of the professionals working in this field are very good.
Personal Skills : The key to a successful career in digital marketing is to constantly hone your skills, marketing and digital media knowledge. You need to have a good knowledge of web designing, social media and web related software as well as stay updated with the latest software. You also have to be mentally prepared to sit at the computer for hours. If you are doing freelance, you may need to be active at home for hours, even late at night, depending on the project delivery. Updating the site several times in 24 hours may also require constant work.
Courses and Qualifications : You will need a degree or diploma in marketing, IT, Mass communication, advertising or sales to build a career in digital marketing. Post Graduate - in - Candidate must be a graduate to get admission in digital marketing. For young people who are graduates in marketing, communication or Graphic design, this course can be even more useful. Usually students during the course Target Market Identification, Advertising strategy, Marketing Campaign Analysis, Search Engine marketing, Search Engine Optimization, Social Media Marketing, Social Media Optimization, Email Marketing, Content Writing etc is Provided, So how to get the message across effectively.
Major Institutions : * Institute of Marketing Communication India, Delhi www. imciindia.org
* Delhi School of Internet Marketing New Delhi http:dism.in
* TGC Animation And Multimedia New Delhi www.tgcindia.com.
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